---
title: "Design for scale: unlock growth with product inclusion"
description: In this webinar, our team will guide you through our design principles, offering practical tips and real-world examples from one of our projects.
image: https://events.akqaleap.com/hubfs/Tater%20Talks%20Webinar.png
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# Design for scale: unlock growth with product inclusion

![Copy of Hackathon-3577](https://events.akqaleap.com/hubfs/Landing%20page%20assets/Copy%20of%20Hackathon-3577.jpg)

Get your product right first time - design it with everyone in mind. 

At Potato, we believe quality is the fastest path to success. That's why we're excited to announce an exclusive Potato webinar on **February 28th at 2pm - 2:45pm GMT**.

Potato's Design Principal, Gabriela Francke, and Product Design Lead, Lavinia Alexoiu, will guide you through our inclusive design principles.

Using learnings from our project with Vodafone Foundation, you'll come out of this webinar equipped with practical tips and real-world examples to apply to your own business. 

Places are limited - register now to avoid disappointment.

[Register](https://streamyard.com/watch/gJySEP3ZZ77m)

---

#### 85% of Latinx consumers

have taken an action related to a  
product or service after seeing  
an ad campaign that is inclusive  
or diverse.

#### 71% of LGBTQ+ consumers

are more likely to proactively seek  
out a brand whose advertising  
authentically represents a  
variety of sexual orientations.

#### 69% of Black consumers

are more likely to proactively seek  
out a brand whose advertising  
positively reflects their race/  
ethnicity.

*Source: Google/Ipsos, August 2019*

---

### Meet the speakers

![Gabriela Francke](https://events.akqaleap.com/hs-fs/hubfs/Events%20collateral/Product%20Inclusion%20Webinar/Gabi_3397.jpg?width=250&height=263&name=Gabi_3397.jpg)

<https://events.akqaleap.com/Copy%20and%20paste%20your%20facebook%20URL%20here> <https://events.akqaleap.com/Copy%20and%20paste%20your%20facebook%20URL%20here> <https://events.akqaleap.com/Copy%20and%20paste%20your%20Twitter%20link%20here>

### Gabriela Francke

##### Design Principal

Gabriela has led multiple design and research projects with clients such as Google, Vodafone, Facebook, EY and Coca-Cola. With a background in Social Psychology and Organisational Behaviour, she understands how to work with complex problems and create solutions that balance diverse points of view.

![Lavinia Alexoiu](https://events.akqaleap.com/hs-fs/hubfs/Events%20collateral/Product%20Inclusion%20Webinar/Headshot-GreyBG-1.jpeg?width=250&height=243&name=Headshot-GreyBG-1.jpeg)

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### Lavinia Alexoiu

##### Product Design Lead

Throughout her career, Lavinia has solved design challenges for a wide range of clients including Google, Discovery, RBS, UK Government and Vodafone, ensuring people and their needs are central to the solution. Lavinia has solid experience collaborating closely with clients from discovery and ideation all the way to launch and beyond.

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